Pili Ani skincare
Meet Pili Ani, a Filipino mother-daughter brand rooted in purpose and passion. Born from a desire to support local farmers and celebrate the exceptional qualities of Pili and Elemi oils, this skincare company combines tradition, sustainability, and innovation to create products that nourish the skin and honor the beauty of the Philippines.
For this project, the goal was to bring Pili Ani’s story and products to life through every word. I worked closely with their team to write website copy, product descriptions, and craft a narrative that reflected their heartfelt mission. Collaborating with their compliance department, I ensured the messaging highlighted the remarkable benefits of their ingredients while adhering to strict cosmetic regulations.
The result? A website that seamlessly blends authenticity, efficacy, and a deep connection to their roots, inviting customers to experience skincare that’s truly one of a kind.
